Hosting a large event can be expensive; not to mention, event planners often deal with unforeseen costs and occasional mishaps. The truth is, if events are done right, they’re integral to the growth and sustainability of a nonprofit’s operations. Without a marketing plan that includes events, a nonprofit runs the risk of losing their most engaged supporters.
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Articles designated with this are written by staff reporters with Colorado Community Media. Disclaimer: the opinions presented in all other columns are the authors’ own and should not be considered the official opinion of CCM.