One year after opening his business up to public trading, Stephen Adelé says his Golden-based sports nutrition and weight loss company iSatori will continue to shape up.
“We’re just at the cusp, at the tip of the iceberg,” Adelé said.
The local business, founded by former EAS executives, began in 2001, though its first product did not hit shelves until 2002. Ten years later, iSatori officially became a publicly traded company, traded as IFIT.
“Stock price was $1.05 at open. Now, it’s sort of leveled off at $3 currently,” Adelé said.
But while going from start-up, to tripling company value on the stock market in 11 years might sound like a good run, the 22 employees at iSatori headquarters near the Jefferson County Fairgrounds have even greater heights in mind. Short-term goals include doubling the number of national retail stores that carry iSatori products, as well as doubling total product sales.
“Right now it’s just a matter of attracting new investors, and accomplishing what we said we would do,” Adelé said.
The name of the company — iSatori — is based on the Japanese word satori, meaning to have an awakening or epiphany.
“The ‘i’ we added to the front was just to make it more personal. We’re all about helping people who have that epiphany that they want to look and feel better,” Adelé said.
Adelé’s own story includes an epiphany moment, when he opted to leave his position as vice president of International Markets at the successful EAS, to create his own sports nutrition and fitness brand. When he did, Adelé decided keep the company in the Lakewood, Arvada Golden area, close to the neighborhoods where he grew up.
The iSatori company has sought ways to become part of the local community while marketing itself. For six years the company has sponsored the “911 Ultimate Transformation Challenge,” inviting local police officers and firefighters to participate in a 12-week health and weight loss challenge. Every pound lost, translates into a dollar donated by iSatori to a charity of choice.
“We’ve had some individuals post amazing results,” Adelé said.